To encourage wider adoption of audio description services in various media platforms, we can take several steps. Firstly, raising awareness about the importance of audio description through targeted campaigns, educational initiatives, and public advocacy can help drive demand. Secondly, offering incentives and recognition to content creators and platforms that prioritise accessibility, such as awards or grants, can encourage them to invest in audio description services. Additionally, implementing government regulations or guidelines that mandate audio description in specific media can further promote its adoption. Lastly, fostering collaborations between audio description service providers, content creators, and platforms can streamline the integration process and expand accessibility options for all viewers.