There are better ways to fight breast cancer than wearing a titillating bracelet or shirt.

I mean, really, forget "Save the Ta-Tas." How about save the woman? How about "I ♥ My 72-Year-Old One-Boobied Granny?" After all, statistically, that's whose rack is truly at risk.

There's so much young people could do to show they care about breast cancer: They could organize childcare or meals for mothers of small children going through treatment. They could volunteer in cancer resource centers. They could hold fundraisers for affected families whose mothers can no longer work. They could spearhead projects on potential carcinogens in beauty products (which, to be fair, is something "I ♥ Boobies," in the wake of criticism of its mission, has now begun to emphasize). All of that would take effort and time, but it would be more meaningful to women with cancer and, I imagine, to teenagers themselves. Because, among other things, the idea that you are taking action merely by wearing a titillating bracelet is not a great life lesson.