As a prime example on how additional political media benefits the democratic process, the BBC's Question Time features a panel of 5 guests which will often be from a range of political viewpoints of whom are encouraged to debate and discuss political issues on a weekly basis.
The debating style and manner often mirrors that of the House of Commons when Prime Ministers Questions are in session, with lots of shouts of raw opinion and partisan tribalism, however unlike the Parliamentary debates, guests on Question Time will often be forced to discuss issues that a member of the audiences raises through a question. This results in politicians commenting on issues at the same moment, providing the audiences and viewers with a clear comparison of how party opinions differ.
Ultimately, additional political media encourages viewers to think about political issues and provides them with deep analysis and differing viewpoints on those issues, thus encouraging them to get more involved in politics and aiding the democratic process.
"What if the ideas involve talking about other people?
Ex. Politics"
You're just applying it to umbrella terms which cover a wide range of topics.
If one was applying it to politics then,
Great people talk about political theory and ideology.
Average people talk about political parties and which one could benefit them.
Small people talk about politicians.
It can also be applied to the other cases.