I dunno how far this may count under this.. But, once when we were kids.. Probably 11- 12 of age. We gave away a few branded clothes to a slum. We had collected a lot of money and decided that they should also have access to branded wears... They loved them a lot when we gave it and were real happy. It was seen on their faces. It was monsoon and hence it rained a lot.. The next day, which is almost 2 weeks from the donation we spotted our gifts on the ground over a wet spot or covering their roof tops.
That was when we learnt how unimportant brands are to anyone... I guess that is a part of learning. I'm sure we all know what is more important to those dwellers.